Utha Utha Diwali Aali 🪔🧨 ....
The Story of Moti Soap
This is a Diwali special newsletter. And our Diwali starts with,
“Utha Utha Diwali Aali , MOTI Snanachi Vel zali”
I came across a lot of memes on Instagram and one of these is this
the market for other soaps declines in Diwali season and there is an equation between Diwali and moti soap which was created a long ago. Let us understand it. If we see the Google Trends stats
Moti soap is usually used the most in Diwali as you can see, the spikes are observed during October - November but what’s the connection for that let us understand the origin of Moti soap.
Origin
Tata Oil Mills Company (TOMCO) introduced Moti in 1970s as a luxury product with sandalwood scented fragrance and its biggest differentiating factor was its round shape, earlier most of the soaps were in rectangular shape. In the year 1993, it was acquired by Hindustan Unilever Ltd.
Connection with Diwali
Diwali celebration goes on for 4 days
Day 1 - Vasu Baras
Day 2 - Dhanteras
Day 3 -Narak Chaturdashi
Day 4: Diwali
Day 5 - Govardhan Pooja
Day 6 - Bhai Dooj
Day 7 - Chhath Pooja
On the day of Narak Chaturdashi we do Abhyang snan this involves taking an early morning oil bath and applying a special paste called Utna, made from different herbs. It's a festive ritual that adds a special touch to the occasion, making the celebration even more enjoyable.
How Diwali 🔗 Moti soap was created
TV ads played a huge role during 90s and early 20s and Ogilvy created below ad which established the relation of Diwali and Moti soap.
This ad portrays a young woman lighting lamps, praying and using Moti soap what played a significant role was that the scent of Moti soap evoked memories of 'utna,' capturing the essence of the fragrant oils used before bathing.
After the Moti was acquired by HUL it lost its connect with audience for a while but again in 2013 with the ad of ‘ALARM UNCLE’ In the commercial, a little boy goes door-to-door in the morning, urging everyone to use Moti Soap for their bath. This scene mirrors the way an older man used to do the same in his younger days, a nostalgic nod to the 80s and 90s advertisements. The ad successfully taps into our memories, creating a warm and familiar feeling for those who remember those earlier commercials.
Moti soap not only cleanses the body but also carries with it a sense of tradition, nostalgia, and reliability. In a world of constant change, Moti soap stands as a steadfast companion.
With this nostalgic story let’s see some news of finance
IPO’s Coming Up
Upcoming IPO 2023
Date Size Price
Flair Writing 22-24 Nov₹593 Cr.₹288 to ₹304
Gandhar Oil 22-24 Nov₹501 Cr.₹160 to ₹169
Fedbank Financial Services 22-24 Nov₹1092 Cr.₹133 to ₹140
Tata Technologies 22-24 Nov₹3043 Cr.₹475 to ₹500
IREDA 21-23 Nov₹2150 Cr.₹30 to ₹32
(source - ipowatch.in.)
Movie suggestion -
“The Shining Star of Losers Everywhere” - Haru Urara an underdog horse, losing numerous races but capturing the hearts of fans in Japan. The documentary explores the cultural significance of Haru Urara and how the horse became a source of inspiration for people facing challenges and setbacks. Though the horse lost many races but a catch over here is the spirit of the horse who never gave up. Do watch this and let me know your favorite movies at bookstreet2023@gmail.com
Since its Diwali I won’t be covering much of the stories let’s meet next week with the story of IPO’s and don’t forget to like,share and subscribe .